A brand strategy is the backbone of growth. Building a strong online brand will increase chances of any business in creating lasting impressions with their audiences. An excellent strategy also increases authenticity for the services and products of the business. Online platforms that are present for gathering attention of targeted audiences helps improve through brand marketing.
With this being said we will talk about 5 such brand awareness strategies that will act as an action plan for businesses in achieving their goals.
Below are 5 types of brand management strategies.
1. Creating a simple and consistent brand identity online –
A brand attracts attention through consistency that helps in resonating with its targeted audience. A brand identity comprises of your values , mission and vision statement , voice , logo , brand color that shapes a brands overall personality. Clarity and consistency of your brand and matching to the voice is the importance of brand management.
Strategy – Develop a brand style guide that gives a personality to your brand by deciding its colors , typography , tone of voice , logo , messaging styles. This will act as a foundation for your marketing strategies and materials, from social media post designs to website content.
Brand Study Example – Apple being an epitome of minimalism and sleek designs, constantly applies its brand voice in its products and marketing materials, building a brand personality of simple yet powerful. Their brand tone portrays confidence in their products which they showcase across all their online channels, enforcing their identity as premium and innovative.
Action Tip – Conduct an audience research and finalize which colors associate with your audiences more , build your brand management strategy around it enhancing emotional connection with your audience.
2. Create content that resonates with your audience and promotes engagement –
Content is the king when it comes for building brand strategies online. Using social media platforms and other web platforms promotes your brand to be knowledgeable and builds a trustworthy authority as per your industry. Providing value to your audience through blogs , podcasts , videos and social media posts will improve your brand awareness and increase audience engagement, content sharing and search engine rankings.
Strategy – To improve your brand strategy planning your content through a content calender that gives you a clear picture of which areas to focus on as per your audience. Solving your customers problems through your posts will help build a lasting reputation among them.
Brand Study Example – A prime example being HubSpot, their marketing strategy involves educating marketers through eBooks , articles and videos. This help HubSpot build authority and reputation in their market domain.
Action Tip – Integrating passive voice and storytelling into your content will improve your brand on the scale of relativity and will stay memorable among your audience. Case studies and customer feedbacks will bring soul to your brand making it more connection worthy with your audience.
3. Using the power of Social Media to Build Relationships and Community –
Social media provides unmatched opportunities to brands to scale their customer base and to engage with them. Posting regularly online can promote a brand’s reputation management strategy building loyalty and community.
Strategy – Choose social media channels that align with your brand to leverage the power of audience demographics, and thus achieve business goals for brand marketing. Post tailored content to align with your brands voice and engage with your followers through polls , comments , live Q&A sessions and direct messages.
Brand Study Example – An excellent example is of Glossier, a beauty brand that leverages Instagram’s power to build a community by reposting user generated content (UGC), responding to comments and promoting one on one conversations empowering real customers.
Action Tip – Identify influences on Instagram that align with your brand’s personality and make them your brand ambassadors by collaborating with them to extend your credibility and customer reach.
4. Optimizing your business website for user experience and increasing traffic through expert SEO strategies.
A brand management strategy for a strong brand comes with a challenge of web content optimization. Where the website being the first interaction point for almost 90% of your audience, it is extremely important to curate web content on your site which align with your audience preferences. A well designed and easy to navigate site is always advisable as it delivers a positive user experience.
SEO on the other hand plays an important role in promoting organic reach for your business, if done correctly and ethically.
Strategy – Make sure your website loads quickly and doesn’t have a long load time, also it’s mobile friendly and responsive. Do keyword research for your brand and use those keywords in your website content enhancing your reach. Building backlinks is another excellent practice to increase your domain authority improving reputation for your brand online.
Brand Study Example – Moz , a veteran leader in SEO software, enhances this by a website that’s easy to use , supporting educational content, and an optimized website through time to time promoting search engines to attract organic traffic.
Action Tip – Keep a track of content on your website and keep updating it. Leverage tools like Google Analytics and Search Console and adapt your brand strategies based on latest trends and visitor behavior.
5. Build trust among your audience through social proofs and authenticity –
Importance of brand management runs parallel in a brand’s foundation of trust and a strong relationship with its customers. To achieve this goal, you can increase posting of authentic testimonial, reviews, influencer endorsements. This reassures your brands credibility. Stay transparent about your product , building a long term trust and customer loyalty.
Strategy – Regularly collect and showcase your customer feedback online through your social channels. Use storytelling to build value and transparency.
Brand Study Example – Airbnb’s brand development strategy revolves around its customer feedbacks, which they actively collect and share it on their social platforms. This inspires new users to take their services seriously as this practice brings them good credibility in the market.
Action Tip -Always encourage your customers to give feedbacks and reviews by simplifying this process for your audience. Respond to both negative and positive feedback professionally and with a problem solving approach.
Conclusion –
Building compelling brand strategies is not about visibility always. It’s about building trust and loyalty among your audience and customers through transparency about your services and products. Customer satisfaction is among the excellent brand management strategies for a strong brand. Despite the challenges of customer retention , brand reputation building will improve every businesses growth through social proof and authenticity.
These proven strategies will differentiate your brand in a competitive market and enhance its credibility.